Skip to main content

Foundation
Strategy, brand, & design

← All projects

Mining & industry

Chase 14

A refreshed identity and practical tools for a business entering a new market.

Brand development, 2018
Brand / Design / Digital

01 / The challenge

Chase 14

A new chapter, built on strong foundations.

As Chase 14 expanded into mining and industrial work, it needed an identity that reflected its next chapter without losing the roots of the business.

02 / The decision

Carry the roots
into the next chapter.

The H-beam inspired a logo built around strength and integrity. The colours connected the founder’s hockey jersey, the company name and its Saskatchewan roots.

03 / In practice

Working within the client’s budget, Foundation developed a logo suite and guidelines, office templates, a one-pager, a website and portable tradeshow materials.

  • Logo & brand guidelines
  • Office templates
  • Business one-pager
  • Website
  • Tradeshow booth
  • Branded materials

Next project

Buffalo River Development

Every good partnership starts somewhere.

What’s your
next chapter?

A direction to find. A story to tell.
A conversation worth having.

Talk with Jacqueline