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Foundation
Strategy, brand, & design

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Nation-owned hospitality & tourism

Lakeside

Bringing a community gathering place to life through identity, campaigns and digital design.

Brand & digital work, 2025
Brand / Design / Digital / Campaigns

01 / The challenge

Kahkewistahâw Economic Management Corporation

A place to gather. A story to share.

With the reopening of Lakeside’s restaurant, the team needed to reconnect with customers and communicate the potential of a growing destination at Bird’s Point on Round Lake.

02 / The decision

Start with the reasons
people gather.

We centred the communications on the reasons people come together: a meal, a shared experience and time with friends and family. A consistent visual identity and flexible campaign language connected those moments.

03 / In practice

Foundation refreshed the logo and menu, supported social communications and launched lakesiderestaurant.ca in 2025. The website was designed for internal updates, strong visuals and future growth. Economic development video helped tell the wider story to community members, funders and investors.

  • Logo refresh
  • Menu design
  • Social campaign materials
  • Website design & development
  • Customer communications
  • Economic development video

Next project

We Rise

Every good partnership starts somewhere.

What’s your
next chapter?

A direction to find. A story to tell.
A conversation worth having.

Talk with Jacqueline