Agriculture
Wylie Seeds
A friendly, accessible website for a family-owned pedigreed seed farm.
01 / The challenge
Wylie Seeds
Ag marketing for tomorrow.
Wylie Seeds is a family-owned pedigreed seed farm in west central Saskatchewan, 14 kilometres south of Biggar. They have been farming in the area since 1947 and are a select seed grower with an accredited seed plant. Agriculture is increasingly technical, and farmers often access the web from tablets and smartphones. If you’re not online, it’s difficult for clients to find out who you are and what sets you apart.
02 / The decision
Easy to find.
Easy to trust.
The Wylie crew wanted a friendly, accessible tool for their current and prospective clients. After an extensive survey of their competitors and partner seed companies, we came up with a strategy for the site. With over 200 seed farms selling and marketing their seed in Saskatchewan, a clean and modern design needed to reflect the trust and quality of Wylie seeds.
03 / In practice
We highlighted the basics (who Wylie is, what they sell and how to find them), and went further to add links to their seed partners and a visually engaging story that was especially mobile responsive.
- Competitor research
- Website strategy
- Website design & development
- Mobile-responsive design
Next project
Mine Supply Company
Every good partnership starts somewhere.
What’s your
next chapter?
A direction to find. A story to tell.
A conversation worth having.